|
A strategy is required.
You must have a strategy for determining where to file
your patent application. It costs money for each
country that you file a patent in. These costs include
government filing and maintenance fees, translation
costs, and attorney fees for local representation and
prosecution and can easily run into the thousands of
dollars for each country. Accordingly, while it is rare
that you should not apply in the United States, beyond
that the scope of application varies greatly with your
budget and the nature of your product and industry.
The theory.
You should apply if the investment in a domestic patent
will produce a positive return on investment over the
life of the patent relative to investing the funds in
other aspects of the business. Unfortunately, you
cannot determine this with certainty, as the calculation
depends on a number of unknowns and contingencies. To
calculate this, the factors you would need to consider
include:
-
The cost of securing
the domestic patent. You can make a decent
estimate of this cost.
-
The cost of enforcing
the domestic patent. This is unknowable, but
should be estimated as a large number.
-
The likelihood that the
patent application will progress to a valuable,
issued and enforceable patent:
- approximately 50% of
US applications are abandoned.
- a large number
(around 50%) of patents are invalidated when
litigated in the US.
- many valid patents
end up being relatively ease to 'design around'.
You should assume a high failure rate, over the
order of 80%.
-
Your cost of capital.
If you are a start up, this will be high, and this
will drive down the value of a current patent
application.
-
The cost of capital of
any acquirer of your business or invention (or
strategic licensee). This will likely be lower
than yours if you sell or license to a mature
business.
-
The margins on the
product that embodies the invention.
-
The incremental revenue
that can be attributed to the patented invention.
As a very rough rule of thumb, a domestic patent will
pay off if, but only if, the patented invention will
lead to incremental revenue beyond what you would have
secured without the patent, of at least $5M per year in
that country. It is seductive to conceive of patents
as applicable to ‘new, new things’, but careful analysis
suggests that patents on inventions that reduce costs
for customers in a pre-existing and large industry are
most likely to pay off. For instance, an invention that
reduces the energy consumed to make a commercial product
like paper is more likely to pay off than most new ‘nice
to have’ consumer products.
The practice.
Generally, you want to patent:
-
where there will be a large market for the
product or service that embodies the invention, and
-
perhaps, where the
‘product’ will be manufactured or the service
provided if not the same as (1). For instance,
consider patenting semiconductor inventions in
Taiwan, as it has a global presence in semiconductor
manufacturing.
|
|
With respect to item (1) the factors to consider
include:
-
the
size of the potential market for the invention in
each country.
-
Consider geographical and cultural factors.
Some inventions are specific to
certain industries which are
geographically-restrained or more relevant in
certain cultures. For instance, the petroleum
extraction industry is a source of a number of
inventions. Patents will be most valuable in
other countries that also participate in petroleum
extraction (eg. Consider the United States, Russia,
Norway, Canada, Brazil, and the Gulf States.)
-
If the invention is not constrained
by geography, the market size in any given country
is roughly correlated to Gross Domestic Product for
that country.
- Some countries, like India, have
large populations. Some, like Scandinavia,
have affluent populations. Clearly, the United
States has the highest combination of affluence and
population for many products and that is why it
ranks so highly as a preferred jurisdiction to
patent in. (It also has robust patent laws –
see below). Some, like Canada, have a higher
combination of affluence and population than you
might expect.
- You can cover roughly 60% of
current world GDP by filing in the United States,
Germany, Japan and China, and roughly 75% by adding
Canada and Australia.
- You may want to consider market
growth over the life of the patent, and hence should
consider the BRIC nations (Brazil, Russia, India &
China).
-
Sometimes, it makes sense to focus on where products
are manufactured rather than used. For
instance, consumer electronics are used worldwide,
but only manufactured in a few countries.
Focusing on these countries could be very effective
at modest cost.
-
The cost of filing, prosecuting and
maintaining the patent in each country.
- Some countries have low filing
fees, and some are very costly. For instance,
the cost of filing, including translation costs, is
high in Japan.
- Some countries have low prosecution
costs. Also, many countries belong to regional
conventions that can reduce patent costs (Europe,
Africa etc.). In Canada, the “patent
prosecution highway” being tested (in conjunction
with the United States, Korea, and Denmark) can
dramatically lower the cost of prosecution in Canada
or the corresponding countries.
-
The cost and likelihood of enforcing the patent in the
country. A patent is nothing more than ‘a call option
to sue for infringement’. To enforce the patent you (or
an acquirer or licensee) must sue to enforce it, in that
country.
-
Legal systems vary and the Rule of
Law is better established in some countries than
others. If enforcement in a country is likely
to be prohibitively expensive, extraordinarily slow
or capricious, the value of a patent in that country
is seriously impaired. However, some countries like
China that lacked a strong history of the Rule of
Law are making rapid improvements to the robustness
of their patent laws and enforcement.
|